Ningbo Yinzhou Sancheng Garment Co., Ltd. sets foot on the road to “sea returnees”

On November 20th, the “T&W” brand of Ningbo Ruomen Clothing Co., Ltd. will open its 30th franchise store in Chengdu. Tu Anguo, chairman of the board, said: "Compared with foreign trade, the domestic market has more initiative and greater profit margins." Today, the store opened by "Women" has nearly half realized profits.

Like "Ruo Men," a group of small and medium-sized clothing export enterprises in Cangzhou such as "Kaixin", "Shanna" and "Zhengxinyuan" also embarked on the "returnees" road. According to data from the District Economic and Trade Information Bureau, nearly 30% of apparel companies in the region have achieved independent sales in China.

All this stems from the uncertainty of the foreign market demand. The latest statistics show that the export share of the garment industry in Zhangzhou has dropped from 52% in 2008 to 22%. "There are orders, no one does; some people do, no money to make." The sigh of a clothing company operator, tells the voice of most clothing export companies.

It is understood that from the time the garment exporter receives the order to the final delivery, there is usually a period of several months. In the past few months, the cost fluctuation will bring unexpected risks to the company. At the same time, many factors such as rising raw material prices, difficulties in employment and wages, lower exchange rates, and weak purchasing power in the international consumer market have also put pressure on garment companies.

Industry insiders believe that the status quo of clothing export enterprises “have a single deal” indicates that the era of low-cost comparative advantage in international market competition has gradually come to an end. The actual conditions force garment companies to rely on cheap products to fight the world. This is where Luzhou garment exporters choose to establish their own brand.

On the other hand, due to long-term foreign trade garment processing and production, many garment enterprises in Zhangzhou have the ability to follow the international trend in fabric selection, product design and production technology, and have the strength to create a brand. Under the triple action of pressure, power and strength, some of the stronger garment export enterprises have begun to focus on the domestic market and build their own brands, thus forming a new wave of “sea returnees”. In the first half of this year, there were 120 new registered trademarks of apparel companies in the region, which exceeded the total amount of the previous year.

"Kaixin" has a long-term stable cooperation with many fashion brand companies in Europe. However, Chairman Xu Pengyun believes that it is very difficult for overseas markets to increase their annual export value. It is imperative to expand domestic sales. Xu Pengyun founded the "JESSIMODE" brand, which currently has more than 100 specialty stores in Shanghai and sells more than 80 million yuan annually.

For more than ten years, Shengna, which is engaged in clothing OEM production, refused foreign orders at the Ningbo Fashion Festival this year. The company's self-designed children's wear brand "GABBYLOOP" began its transition to the domestic market. Chairman Chen Guoping plans to invest 2 million yuan each year to improve the company's comprehensive capabilities in procurement, design, marketing, brand promotion and other aspects.

Even the “Zhengxinyuan”, which has always been keen to “create the sea” and has more than 20 branded stores in Europe, has now turned its attention to the country. Its "DBI" brand women's clothing has opened 6 stores in Shanghai, Ningbo, Jinhua and other cities.