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Have you ever imagined yourself looking as dashing as Rain in "Full House"? Or would you prefer to see him flanked by gentlemen akin to the F4 from "Boys Over Flowers"? ZIOZIA, the pioneering personal brand in Korea, was established in 1995. After 14 illustrious years, through collaborations with top South Korean stars like Rain, Won Bin, Dennis, and Zhang Dongjian, ZIOZIA has emerged as the most dazzling "Star" brand. Recently, it made its debut in Ningbo, officially opening at the Yintai East Gate Store on September 17th, introducing Ningbo's gentlemanly population to the pinnacle of Korean menswear style.
Previously, in cities like Beijing, Shanghai, and Hangzhou, the ZIOZIA brand has garnered significant attention and admiration from fashion-conscious men. With its arrival in Ningbo, it is expected to spark a wave of Korean-inspired fashion trends, doubling the city’s allure. It’s no secret that “Korean Wave†phenomena have been around for years, but this trend is now reaching its peak. The focus has shifted away from avant-garde street styles towards a more refined and quality-driven approach, making South Korean high-end products a dominant force in China’s fashion scene. Among these brands, ZIOZIA stands out as one of the most representative.
Owned by Korea Rising Starcom Co., Ltd., every piece of ZIOZIA clothing is meticulously crafted and 100% imported from South Korea, showcasing authentic Korean men's fashion. From its inception, ZIOZIA has been designed with personality, fashion, and elegance in mind. The brand name itself, derived from two Italian words—“ZIO,†meaning man, and “ZIA,†meaning woman—symbolizes the harmonious blend of masculinity and femininity in creating the perfect product. ZIOZIA’s design philosophy emphasizes simplicity, sophistication, and uniqueness, eschewing unnecessary embellishments.
In today’s fashion landscape, ZIOZIA has pioneered a new era by staying true to its vision and refusing to follow trends blindly. Instead, it consistently leads theæ½®æµ. Unlike typical casual menswear, ZIOZIA places great emphasis on tailoring, ensuring that every shirt or pair of pants highlights the wearer’s silhouette. Its primary customer base comprises fashionable men under 45—a demographic known for being among the most dynamic in urban settings. How this group chooses to dress often reflects the city’s overall fashion sensibility.
ZIOZIA’s commitment is clear: "Every man who wears our clothes can be the most stylish." This philosophy underscores the brand's mission to make every man feel like the handsome protagonist of "Full House." Notably, ZIOZIA has long been a favorite among Korean celebrities such as Rain, Won Bin, and others. Year after year, it tops lists for "Most Personalized Menswear," "Best Brand," and "Most Promising Future Brands" in Korea. Such accolades have earned it the title of "Best ZIOZIA Brand in the Market."
The 2009 autumn-winter collection featured bold pieces like the multi-colored kerchief-printed suit, Napoleonic-style double-breasted coats, and navy jackets with neatly placed outer pockets. Even back in 2007-2008, ZIOZIA had already integrated elements like sapphire hues and metallic finishes into its color palette, showcasing the brand's forward-thinking approach to international fashion trends.
With its arrival in Ningbo, ZIOZIA continues to redefine what it means to be stylish, offering men the opportunity to embody the charm and sophistication synonymous with Korean pop culture.