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China's parent-child fashion kingdom — Great Bo Yang Fashion Business Group, an international design and marketing enterprise — has redefined modern family fashion. With a focus on creating beloved, warm, and meaningful life experiences, the brand has become a global favorite. Based in Taiwan, Tai Bo Yang Fashion Company has long been known for its sharp market insight and pioneering spirit in the parent-child fashion sector. Over the years, through innovative product development and expert marketing strategies, it has secured a leading position in the global fashion industry.
FAMILY is more than just a brand — it’s a movement that celebrates the bond between parents and children. In 2003, the company launched the "Gentle People Family" brand series in collaboration with designer Sophia. This collection of paternity-themed outfits was designed to strengthen family ties and bring warmth to everyday life. The designs are unique, the craftsmanship is exquisite, and the colors are bright and lively, making each piece a celebration of family love.
With multiple lines of family-oriented clothing, the brand continues to promote the ideals of love, beauty, and emotional connection in daily life. It taps into people's inner desires for affection and dreams of a better future, transforming these emotions into wearable art. Through this approach, the brand has carved out a unique place in the international fashion landscape.
Looking ahead, the parent-child fashion theme holds great potential and endless possibilities. As a leading player in China’s production base and business promotion center, Great Bo Yang is supported by a strong team of international designers and marketing professionals. With a strategic cross-marketing network spanning first-tier cities across the country, the brand has adopted a "from north to south, from east to west" expansion strategy.
After years of market research and careful planning, the "Elite Family" brand officially entered the Chinese market in the fall and winter of 2005. By building a dense and comprehensive sales network, it has expanded its presence throughout China, shaping the future of fashion and becoming a true fashion kingdom in the country.