SHAOXING YINGSIPE TEXTILE CO.,LTD , https://www.chinayingsipei.com
The 4th Jordan Cup China Sports Equipment Design Contest, organized jointly by Jordan (China) Co., Ltd. and the China Fashion Designers Association, took place at the Beijing Hotel on November 4, 2009. This event aimed to promote national enthusiasm for sports design in China, aligning with the Olympic spirit and showcasing Jordan's brand philosophy of "tailor-made for Chinese consumers." The contest sought to enhance the brand's image by creating products that resonate deeply with local tastes and needs.
Focusing on youth sports through the lens of the Universiade, the competition highlighted the talents of both domestic and international designers. It integrated fashion, sports culture, and advanced technology into its designs. A key feature of this year’s contest was the emphasis on youth development, with a specific requirement for entries related to the 26th World University Summer Games. This marked a significant step toward making the Jordan Cup an international platform for creative expression in sports equipment.
Ni Zhennian, General Manager of Jordan (China) Co., Ltd., emphasized that the contest was not just about current trends but also about shaping future sports fashion. He stated that the company aimed to create top-tier sports equipment using innovation and excellence, providing unique pride and glory for Chinese college students.
With participation from over 865 entries across 22 countries and regions, the contest showcased a wide range of talent. After rigorous evaluation, 20 sportswear and 21 footwear designs were selected as finalists. The event received high praise from senior designers and media, highlighting the professionalism and creativity of the participants. Each entry reflected a deep understanding of Chinese body types, movement habits, and modern design principles, ensuring a perfect match with global sporting trends.
The contest has become a recognized platform for nurturing design talent in China. Since its inception in 2006, it has attracted thousands of submissions from across the country. Jordan aims to identify and develop top Chinese designers who can meet international standards, helping elevate the overall quality of sports equipment in the nation.
Analyst Cao Ping noted that Jordan's involvement in the contest reflects a broader shift in China’s sports industry—from mass production to innovative design. As a leader in “Made in China†turning into “Created in China,†Jordan has expanded its influence and design capabilities. Many past winners have gone on to work with Jordan, benefiting from training programs and opportunities for growth.
Jordan, known for its social responsibility, continues to pursue excellence through its “social and use†philosophy. The company is committed to building a strong, competitive brand that contributes to the growth of China’s sportswear and apparel industries.
As a long-term partner of the World University Games, Jordan has provided essential equipment for multiple editions, including the 24th Winter Games and the 25th and 26th Summer Games. This partnership has significantly boosted the brand’s visibility and reputation, reinforcing its role as a key player in the global sports industry.