SHAOXING YINGSIPE TEXTILE CO.,LTD , https://www.chinayingsipei.com
The 4th China Sports Equipment Design Contest, known as the "Jordan Cup," was jointly organized by Jordan (China) Co., Ltd. and the China Fashion Designers Association. The event took place at the Beijing Hotel on November 4, 2009. Its primary goal was to promote national participation in sports design, align with the Olympic spirit, and reflect Jordan's brand philosophy of "tailor-made for Chinese consumers." This initiative aimed to enhance the brand’s image and foster a deeper connection with the local market.
**Focusing on Youth Sports Through the Universiade**
This competition showcased the talents of both domestic and international designers, integrating fashion, sports culture, and advanced technology into product design. Building on the previous three contests' theme of "Specially Designed for Chinese Consumers," this year's event emphasized youth sports development. A specific requirement was set: all entries had to feature the theme of "the Chinese delegation of the 26th World University Summer Games receiving prizes for shoes and clothing." This marked a significant step toward making the "Jordan Cup" an international platform for sports design.
Ni Zhennian, General Manager of Jordan (China) Co., Ltd., stated, “Winning the World University Games is not just about current trends—it's about shaping the future of sports fashion.†The company aims to create top-tier, innovative equipment that reflects excellence and brings pride to Chinese college students through high-quality sportswear and footwear.
**A Perfect Blend of Fashion and Technology**
Since the contest began accepting submissions in April, over 865 entries from 22 countries and regions were received. These included works from renowned designers and institutions worldwide. After a rigorous selection process by university professors and media representatives, 20 sportswear and 21 footwear designs from 16 regions—including Japan and the UK—were selected as finalists.
At the November 4th exhibition, judges and media praised the high quality and professionalism of the entries. Participants demonstrated a deep understanding of Chinese body types, foot shapes, and exercise habits, combining biomechanics with engineering principles. Their designs not only followed global trends but also aligned perfectly with the technological needs of sporting events.
**Cultivating the Next Generation of Design Talent**
Since its launch in 2006, the "Jordan Cup" has become a widely recognized platform for sports design, attracting thousands of participants across the country. The competition has helped Jordan identify and nurture talented designers who understand the functional and aesthetic aspects of sportswear.
Through this event, Jordan seeks to explore and develop top-tier design talent for its R&D center, raising the overall standard of China's sports equipment industry. As Ni Zhennian explained, “Only Chinese designers can truly understand the needs of Chinese consumers. We aim to cultivate excellent design talent and integrate global concepts into products that are perfectly suited for our market.â€
**From 'Made in China' to 'Created in China'**
Analyst Cao Ping noted that Jordan's involvement in the design contest goes beyond branding—it reflects a broader shift in the post-Olympic era. With declining overseas demand due to the financial crisis, many Chinese brands are moving towards innovation and differentiation. Jordan, as a pioneer in "China Created," has expanded its influence and design capabilities.
Over the past three competitions, 80% of the winners have gone on to work with Jordan in design or related roles. The company also invests heavily in young designers, offering them opportunities for growth, exchange programs, and hands-on experience.
**Commitment to Social Responsibility and Long-Term Vision**
Jordan emphasizes social responsibility and continues to pursue excellence through its "social and social use" philosophy. It aims to build a 100-year-old brand that contributes to the growth of China’s sportswear and apparel industries.
**Background: Jordan and the World University Games**
As a partner and exclusive sponsor of the 24th Winter Games, Jordan provided over 25 million pieces of sports equipment, including shoes and gear for officials, staff, journalists, athletes, referees, and volunteers. The Chinese and Russian delegations wore Jordan's products during the event. Jordan has also formed a strategic partnership with the China University Student Sports Association, becoming the official sponsor for the 25th and 26th World University Summer Games. This collaboration has significantly boosted the brand’s value and visibility.