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(1) Brand Positioning
1.1 Brand Positioning: Volkswagen is positioned as a specialist in fashion down jackets, focusing on delivering high-quality, stylish, and functional outerwear that caters to modern lifestyles. The brand emphasizes comfort, durability, and a balanced design that appeals to both practical and aesthetic needs.
1.2 Target Group: The primary audience consists of middle-income individuals aged 25 to 60. These consumers value product quality, brand consistency, and practicality. They are often upper-middle-class individuals who appreciate style and have a taste for trends. They seek clothing that is not only comfortable but also reflects their personal values and lifestyle choices.
1.3 Product Positioning:
1.3.1 Yalu Men's Clothing
1.3.1.1 Urban Leisure: This line targets individuals who prioritize a comfortable and relaxed lifestyle. It features casual, easy-to-wear designs with a focus on comfort and style. The ideal consumer is between 25 and 35 years old, with a moderate level of spending power and an appreciation for everyday elegance.
1.3.1.2 Business & Leisure: Designed for those who seek sophistication and versatility, this category blends professional aesthetics with comfort. The clothing is mature, tasteful, and suitable for both office and casual settings. The target age group ranges from 25 to 50 years old, appealing to professionals looking for a balance between formality and ease.
1.3.1.3 Mass Leisure: This line focuses on practicality, functionality, and affordability. It’s designed for a broad demographic, especially those who value utility without compromising on style. The target age range is 25 to 60, making it ideal for everyday wear across different life stages.
1.3.2 Yalu Women's Clothing
1.3.2.1 Youth Fashion: This collection embraces trendy and youthful styles, incorporating popular elements and a strong sense of fashion. It appeals to women aged 18 to 30 who enjoy staying up-to-date with the latest trends.
1.3.2.2 Urban Leisure: A blend of fashion and simplicity, this line offers elegant, easy-to-style pieces that reflect contemporary cultural tastes. It's ideal for women aged 20 to 38 who want to look polished yet comfortable in their daily lives.
1.3.2.3 Popular Fashion: This category emphasizes timeless elegance, combining function with practicality. It's designed for women aged 30 to 60 who prefer versatile, long-lasting styles that suit various occasions.
Additionally, if you're dealing with a stained down jacket, there's a simple cleaning method you can try. If you don't have a specific washing liquid for down, you can use a small toothbrush dipped in a mild detergent solution. Gently scrub the stained area, then rinse with clean water using a soft brush. Let it air dry. Be sure to avoid using highly alkaline detergents, as they can cause fading or damage to the fabric.