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In recent years, the global "fast fashion" trend has gained massive popularity in China. However, a shocking revelation has come to light regarding some well-known brands. For instance, the internationally recognized brand ZARA was found to have a coat that claimed to contain 50% down, but upon testing, it was only 40.5% cashmere. Similarly, a French brand called "Gold Fox" advertised its down jacket as having 90% cashmere, yet the actual measurement came out to be 83%. These findings raise serious concerns about the authenticity of the products being sold.
According to a recent comparative test conducted by the Beijing Consumers Association, many down jackets on the market are not what they seem. The test involved purchasing samples from various stores across Beijing, including well-known names like "One Huge Brother," "Gina Nina," and "Mickey Tong Ducklings." Surprisingly, three of the samples were found to be filled with shredded feathers instead of real down—clearly fake and substandard products.
The test included 49 samples from 50 different manufacturers, covering a wide range of popular brands. Out of these, 37 met national standards, which is approximately 75.5%, while 20.4% failed to meet the required specifications. This means over one-fifth of the tested products were non-compliant.
Key factors tested included product labeling, filling volume, cashmere content, fluffiness, and color fastness. The results revealed that 10 out of 49 samples had issues with their cashmere content, with three of them containing crushed feathers instead of genuine down. Additionally, six samples failed due to incorrect filling volume, and one sample lacked proper labeling of the fill weight.
Cashmere content is a critical factor in determining the warmth and quality of a down jacket. National standards allow for a maximum deviation of -5%, but several products fell short of this requirement. In particular, 8 samples had cashmere percentages below the standard, with 5 of them failing to meet the minimum requirements.
ZARA, a brand known for its high-quality fashion, faced criticism after one of its jackets was found to be substandard. The jacket, labeled as 50% down, actually contained only 40.5% cashmere. Furthermore, the product had incomplete Chinese labeling and did not match the quality indicated on the tag.
This test highlights the importance of consumer awareness and the need for stricter quality control in the fashion industry. As more people turn to fast fashion, it's crucial to ensure that what's on the label matches what's inside the garment.