NE'ARLY æ—Ž Liya Fashion Show Video

Established in October 1985, Zhejiang Weilaiya Garment Co., Ltd. has grown into a leading women's fashion enterprise that integrates design, planning, marketing, and production. Located in the economically vibrant Yangtze River Delta region, the company is based in Pinghu City, Zhejiang Province — a renowned hub for clothing manufacturing. Its strategic location is just south of Zhangpu Oriental Port and north of the Shanghai-Hangzhou Expressway and National Road 320, offering excellent access to major markets. With an industrial park covering 35,000 square meters and over 700 employees, the company produces more than one million garments annually, generating export revenue of 15 million US dollars. It collaborates with global brands such as BURBERRY, CK, DKNY, District 23, and ICB, maintaining long-term production partnerships. In early 2006, Weilaiya partnered with the French Riviera Group to officially introduce the premium women’s fashion brand NE'ARLY to mainland China. Known for its high-quality fabrics, innovative designs, and meticulous craftsmanship, NE'ARLY embodies the mature and refined essence of modern women. It offers a fresh perspective for those who seek style, elegance, sophistication, and timeless appeal. The company embraces international management systems and state-of-the-art facilities, blending Eastern and Western cultural influences with contemporary marketing strategies. Through a brand franchise model, it carefully builds and promotes high-quality, globally recognized women’s fashion brands. With a strong focus on quality and innovation, Weilaiya continues to shape the future of women's fashion in China and beyond.