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In recent years, the global "fast fashion" trend has gained massive popularity in China. However, a shocking revelation has emerged from a recent comparative test conducted by the Beijing Consumers Association on down jackets available in the market. Among the brands tested, ZARA, a well-known international fast-fashion label, was found to have a jacket that claimed to contain 50% down, but upon testing, it only contained 40.5% cashmere. Similarly, the French brand "Gold Fox" had a down jacket labeled as 90% cashmere, but the actual measurement came out to be 83%. These findings raised serious concerns about product transparency and quality.
The test also uncovered counterfeit samples, including "One Huge Brother," "Gina Nina," and "Mickey Tong Ducklings," which were filled with shredded feathers instead of real down. The Beijing Consumers Association conducted a comprehensive comparison test by purchasing samples randomly from various clothing stores in Beijing. A total of 49 down jacket samples were tested, representing 50 different manufacturers. Out of these, 37 met national standards, accounting for 75.5%, while over 20% failed to meet the required criteria.
The test was commissioned by the China Federation of Textile and Apparel Quality Inspection Center, and the evaluation covered key indicators such as product labeling, filling volume, cashmere content, fluffiness, and color fastness. All samples were classified as first-class or qualified products. However, several issues were identified. For instance, three samples were found to be fake, containing crushed feathers instead of genuine down. Another six samples failed to meet the standard for filling volume, and one sample did not clearly state the weight of the filling.
Cashmere content is a crucial factor affecting the warmth of a down jacket. According to national standards, the allowable deviation for the finished product is -5%. In this test, 10 out of 49 samples fell short of the standard, representing 20.4% of the total. Among them, three samples were found to be substandard, with fillings made of shredded feathers rather than down. Additionally, eight samples had discrepancies in their cashmere content, exceeding the allowed -3% deviation. This means that even some of the supposedly high-quality down jackets did not live up to their claims.
ZARA's brand, known for its premium image, faced criticism after one of its jackets—model numbers 0398/705/707—was found to have a nominal filling of 50% feathers and 50% down, but the actual cashmere content was only 40.5%. The sample also had incomplete Chinese labels and inconsistencies between the product quality and the information provided on the tag.
This test highlights the growing issue of mislabeling and misleading advertising in the down jacket market. Consumers are being misled by inaccurate product descriptions, which can significantly affect their purchasing decisions. With the increasing demand for affordable yet high-quality outerwear, it is essential for both consumers and regulators to remain vigilant and ensure that brands adhere to strict quality control standards.