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Recently, Zhejiang Reliant Bird Clothing Co., Ltd. has filed seven utility model patents for its custom clothing computer system, five of which have been officially approved by the State Intellectual Property Office. This marks another significant achievement in the company's ongoing efforts to promote independent technological innovation and enhance intellectual property protection. As living standards continue to rise, consumers are increasingly demanding better-fitting and more comfortable clothing. Personalized fashion has now become a major trend in the high-end apparel market. In response, Zhejiang Reliant Bird Clothing has seen a growing demand for customized garments. However, traditional order-taking methods—such as handwritten records, faxed data, and phone communication—are not only time-consuming and inefficient but also prone to errors that affect the accuracy of customer data.
To address these challenges, the company’s development team created a computer-based custom clothing system, enabling electronic order processing. This innovation effectively overcomes the limitations of manual operations, significantly improving both data accuracy and operational efficiency. The number of patent applications and authorizations serves as a clear indicator of a company’s ability to generate intellectual property and is a key requirement for building an innovative enterprise. The recent approval of these patents not only enhances the company’s intangible assets but also strengthens its core competitiveness and brand reputation in the industry. As the company continues to invest in R&D and digital transformation, it is well-positioned to lead in the evolving world of personalized fashion.