YISELLE is a brand with a rich heritage, born from the legacy of France's SOLOGENLINGERIE company. It was introduced to the Chinese market by Shenzhen Yi Si Ella Clothing Co., Ltd. in 2004, and officially launched its presence in 2005. The brand is known for its unique design philosophy that blends culture, fashion, quality, and passion to create a sensual and stylish experience for Chinese women.
The design team includes renowned designers such as CLAIRE SIU and SY'VIA MEINSMA from France, who bring a global perspective to the brand’s aesthetic. YISELLE’s logo and name reflect its identity, emphasizing elegance and modernity.
In terms of marketing strategy, YISELLE focuses on innovation, staying ahead of customer demand, and delivering distinctive designs. The brand combines creative design with advanced manufacturing techniques and a broad distribution network, forming the three key elements that have contributed to its success.
Joining YISELLE as an agent or franchisee requires specific qualifications and commitments. For agents, applicants must have legal business status or be authorized retailers of undergarments. They must agree with the brand’s values, maintain a professional image, and have a strong local customer base. Additionally, they should have sufficient financial resources and a dedicated workspace, along with a retail space of at least one flagship store in a mall or shopping street.
For franchisees, especially those outside the designated areas, the applicant must be a legal entity or individual over 18 years old, committed to the brand’s vision and values. They need to have the financial strength to invest around 8–15 million RMB initially, secure a suitable retail location (minimum 20 square meters in a mall or 30 square meters in a shopping street), and follow the brand’s strict visual guidelines.
The Amoy Bra franchise program also has similar requirements, focusing on the applicant’s interest in fashion and their ability to manage a retail operation, regardless of prior experience.
To join, applicants must first submit a detailed application form, along with necessary documents like ID or business license. After initial approval, the headquarters will contact them via phone, fax, or email to confirm membership. This is followed by interviews, contract signing, payment of the franchise fee, store decoration, receiving initial stock, staff training, and finally, the official opening after a trial period. Shaoxing Haisa Textile And Garment Co.,Ltd , https://www.haisafashion.com