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In today’s fast-paced world, there is a growing awareness of the need to return to ecological civilization. This means re-examining the deep and timeless connections between clothing, people, nature, and society. As we face increasing environmental and social challenges, it's essential to reflect on how our choices—especially in fashion—impact the planet and future generations.
Since the beginning of the 21st century, the world has witnessed a series of natural and economic disasters, including earthquakes, floods, tsunamis, oil crises, and financial collapses. These events have highlighted the consequences of human overconsumption and exploitation of Earth's resources. The more we take, the more we seem to suffer in return, pointing to an urgent need for change.
This is an era that demands a deeper reflection on our true nature and a shift toward more sustainable lifestyles. It calls for a new way of thinking—one that values balance, respect, and long-term well-being over short-term gain.
Looking at the current state of the global fashion industry, many foreign brands have struggled or closed down, while the Chinese market continues to thrive. In this context, the Chinese garment industry is reevaluating its path forward, seeking meaningful directions rather than just chasing growth.
Mao Jihong, Chairman of Guangzhou Exceptional Garments Co., Ltd., emphasized at the 2010 China Fashion Forum that “the direction is more important than distance.†He pointed out that while the industry has made progress in reaching markets, a wrong direction could lead to failure. He argued that Western industrialism has often focused too much on competition and growth, neglecting the broader ecological and social implications.
History shows that many ancient civilizations collapsed due to their disregard for ecological balance. They exploited nature without restraint, leading to environmental degradation and the eventual decline of their societies. Learning from these lessons, we must seek guidance from traditional wisdom—particularly from Chinese culture—which emphasizes harmony among humans, nature, and the environment.
Ecological culture is rooted in the principle of harmony. From a human perspective, it means fostering peaceful relationships between people and nature. Culturally, it refers to the balance between past, present, and future, as well as between civilization and the natural world. On a broader scale, it promotes diversity and coexistence—where different species, individuals, and cultures can live together in mutual respect and support.
As Mao Jihong stated, “Paying attention to the current clothing to return to ecological civilization means exploring the ‘eternal’ relationship between clothing and people, clothing and nature, and society.â€
This idea is not new. In the 1980s, Japanese designers like Issey Miyake, Rei Kawakubo, and Yohji Yamamoto drew inspiration from Eastern philosophy, particularly Taoist principles. They simplified garment construction, creating space between fabric and body to highlight the relationship between clothing and the human form. Their work symbolized the interconnectedness of nature and culture, reflecting a deep ecological consciousness.
Today, as we move toward a more sustainable future, the fashion industry has a unique opportunity to lead the way by embracing ecological values and redefining what it means to dress responsibly.