Brand wants bigger and stronger relies on one's own power is slow and difficult, investment, joining can quickly enhance brand awareness and expand market share. Investors value the potential of the development of the brand, but their lack of market experience and the ability to take risks, you want to join the brand is foggy flowers. Is there a good marketing strategy that will allow brands and vendors to be less risky and more profitable? The answer is yes, that is the joint venture model. Recently, the men's brand Bai by (BEMMART) "butterfly change 2012" autumn and winter new conference was held in Beijing. Yang Bai Dong, chairman of Beijing Bai Clothing Co., Ltd., Yan Wenyuan and general manager of more than 100 dealers from around the direct manager, the upstream suppliers gathered to unveil the 2012 marketing strategy, "butterfly change 2012 "As the theme, focusing on Bai by innovation and improve the" Green Affiliate System ", the implementation of" 3 0 "shop mode of operation. Conference to "gorgeous transformation, the cocoon into a butterfly" as the core, aimed at the pursuit of a breakthrough brand image and brand value enhancement. The theme of "return to nature" to promote a comfortable and stylish human life for the brand concept, launched a series of fashion business and fashion city series of two product lines of products, and retro through, fashion and environmental freedom from my three major themes Product development direction. Associate to join the Beijing Bai Clothing Co., Ltd. Yang Weidong, chairman of the "Fashion Times" told reporters: "The clothing brand operating mode mostly order buyout system, and green affiliate marketing strategy will speed up Bai by clothing forward According to reports, the current market most men's brand to take the mode of operation is ordering buy-off system, this mode, the profit margin of about 50%, shop gross margin of about 30%, at the same time to assume inventory risk, capital risk, experience Risk and so on. And Bai Bai launched by the joint venture model of the profit margin of about 35% (up 40%) store profit margin: 35% -40%, the advantage lies in inventory risk, financial risk, the risk of experience is almost zero. Speaking to the "Fashion Times" reporter a new model of apparel marketing - green affiliate when joined, Beijing Bai Yi Garments Co., Ltd. general manager Yan Wen Yuan said: "The value of goods is divided into basic values ​​- Boulevard, the tangible value - Style and workmanship, intangible value - brand, store, service, etc., the purpose of the brand is to make the intangible value of the tangible price. Want to make the best-selling brand, we must make the product value for money, so the value will be greater than Price. "Talking about why this new marketing strategy is introduced, Yan Wenyuan first told the" Fashion Times "reporter analyzed the risks of the current garment business," the first is the inventory problem, fewer orders, afraid of affecting sales, ordering more, and The second is the financial problems, if the sales will not affect the purchase, can not enter the new goods, sales worse, the formation of a vicious circle; if sales are good, if you worry about the backlog of inventory, not more stock, sales will stagnate; And if additional investment, then bound to shop bigger, more goods, sales are high, but no profit, because they have all put into the store business. Third, management issues, ordering, sales, promotion, inventory management, capital management is time-consuming, but also test ability, ability to do a lot of franchisees are worried about the problem. "So, in this market context, Bai by Timely launch "Green Alliance" marketing strategy is to make both win-win move. Yan Wenyuan for "green affiliate joined" also gives a detailed explanation. "Among them," 3 0 "characteristic policy is 0 inventory - goods belonging Bai by the company unified management, all the franchisee inventory recovery; 0 risk - decoration shelves by Bai by their support, goods inventory also by Bai by their commitment , Franklin marshall, franklin marshall, franchisee no investment, no backlog; 0 troubles - Bai according to the company unified management of the store affairs, eliminating the franchisee stocking, ordering, dumped goods and a series of trivial matters. "In addition, Yan Wenyuan also talked about the" green Affiliate franchise, "Bai Bai and franchisee into the relationship between the sale and purchase of the partnership - in the affiliate joining mode, by the franchisee to provide the store, Bai by them to provide goods, the two sides have become divided into retail cooperative relations; the same time , Party B into Party A - Affiliate mode, the franchisee is equivalent to open a mall, Bai by them settled as a brand, according to sales to the mall 40% of the deduction points, and many well-run mall deductions That is, 23% -30%; ordinary franchisees can become entrepreneurs, because buy ordering mechanism, open a shop easily, open 10 stores difficult, and in green affiliate mode, open 100 stores = open 1 A shop "Six pulse Excalibur Yan Wen-yuan also to the" clothing Times "reporter Bai introduced new marketing strategies according to their 2012 - six pulse Excalibur. The first sword: system sword. The original marketing model was like regional autonomy and now it has been replaced by a centralized form. It turned out to be an individual workshop mode and now it is a pipeline operation. It turned out to be a guerrilla warfare. Second sword: pattern sword. The clothing store into a boutique supermarket, clothing store general merchandise and more complex, the environment is chaotic, giving the impression of low product quality, low prices. The boutique supermarket style is new, select more, display beauty, high grade, affordable, then more to attract consumers to patronize. At the same time, the original shop is self-mode, franklin marshall pas cher, franchisees afraid to squeeze the inventory, the risk is large, now the green pool is zero inventory, zero risk, zero trouble. The third sword: brand sword. The brand positioning fashion leisure, between fashion and leisure. Fourth sword: the image of the sword. The image of the store is the image of the brand. In order to highlight the brand features and enhance the brand image, Baiyin will focus on strengthening store decoration, product display and shopping guide services to make the store image look new and achieve four modernizations, namely purifying, Tidy, standardization, landscaping. Fifth sword: management sword. Management is crucial to the development of the brand. Therefore, it is necessary to further standardize, standardize and institutionalize management and to do professional work with professional people while paying attention to systems and mutual cooperation. Sixth Sword: Quality Sword. Quality of the brand, in product quality and strive to value for money; the same time, we must also focus on store quality, Bai will choose the prime locations to build diamond shops. Finally, and most importantly, the quality of the company, Bai goal is not seeking the maximum, but for the best. Yan Wenyuan summed up the Chinese men's journey through the process, that is, business suits, business and leisure, sports three trends. "The future will be based on fashion and leisure market, so positioned in the fashion not fancy, business not old-fashioned, noble and inexpensive Bai by China will create the first brand of cheap fashion casual men." Yan Wenyuan said with confidence.

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